Philips Media, the umbrella moniker for Philips Electronics’ media and software group, has restructured operations to position itself globally for emerging technologies.

Move enables response

In a statement released Monday, Philips Media president and CEO Scott C. Marden said the move would better enable the company to respond to interactive and other rapidly changing technologies.

The first step in the restructuring will involve the integration of Philips Interactive Media America and its worldwide counterparts into one corporate title, Philips Media Electronic Publishing. Philips Interactive was responsible for developing interactive technologies such as the much anticipated CD-I format.

Fully supported division

The restructuring will also involve the creation of a fully supported international marketing and distribution unit to be called Philips Media Marketing Division.

Philips also will step up its marketing efforts of Channel One, the direct delivery news feed to classrooms. Philips is a partner in Channel One with Whittle Communications.

Philips will also highlight its efforts behind General Magic, a joint venture with Sony, AT&T, Apple, Motorola and Matsushita exploring opportunities in digital media, such as video on demand and 500-channel direct delivery superhighways.

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