You will be redirected back to your article in seconds

New ABC vid label

Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video.

“We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and would automatically think it was something that has been on TV,” said Mark Gilula, sales and marketing veep for ABC Video Publishing. “This new line will help differentiate between the two product (sources).”

The vidarm’s first release will be “Rainbow Warrior,” a film originally headed for theaters but never released. The Jon Voight-Sam Neill action thriller will be released in February. “Prizzi’s Honor” and “Silkwood” will join the list of titles sporting the new corporate banner, with other films to follow.

Gilula said Signet expects to release around 20 titles annually. Eight will be culled from direct-to-video releases, the remainder pulled from catalog vidcassettes.

Titles will be positioned as homevid rentals. The company will institute a 90 -day pay-per-view holdback on all its titles, 10 days longer than titles released by Paramount, Columbia/TriStar and Warner Bros. Home Video.

WEA Distribution handles ABC product.

More Film

  • Melissa McCarthy The Kitchen

    Melissa McCarthy Snorts Ecstasy With Sex Crazed Puppets in 'Happytime Murders'

    Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video. “We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and […]

  • It movie review

    'It: Chapter 2' Director Andy Muschietti Says 'Bring Your Adult Diapers'

    Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video. “We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and […]

  • Deadpool 2 Ocean's 8

    Poll: Which Summer Tentpole Are You Most Excited to See?

    Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video. “We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and […]

  • Matthew Rhys, Benedict Cumberbatch, Andy Serkis,

    Can 'Mowgli' Sell MovieGoers on a Darker 'Jungle Book'?

    Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video. “We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and […]

  • Fantastic Beasts

    Eddie Redmayne Faces the Dark Arts in 'Fantastic Beasts' Sequel Footage

    Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video. “We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and […]

  • 'WarGames' Composer Arthur B. Rubinstein Dead

    'WarGames' Composer Arthur B. Rubinstein Dies at 80

    Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video. “We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and […]

  • A Star Is Born Lady Gaga

    'A Star Is Born' CinemaCon Trailer Shows Lady Gaga, Bradley Cooper Singing Live

    Capital Cities/ABC Home Video has created Signet Video, an imprint that will concentrate on theatrical and direct-to-video product. The move is designed to avoid consumer and trade confusion over titles released on ABC Video. “We needed to distinguish TV productions that we release on video from the direct-to-video releases. Buyers (for retail) saw ‘ABC’ and […]

More From Our Brands

Access exclusive content