Former CAA agent Philip Kent has been named president of Turner Home Entertainment, a newly created post designed to better coordinate the various companies under THE’s umbrella.

Kent will spearhead efforts in homevideo, publishing, licensing and merchandising, international theatrical and homevid, and new media.

He reports directly to Scott Sassa, president, Turner Entertainment Group in a development that marks Sassa’s structuring of THE since that task was handed to him six months ago.

Now reporting to Kent are Lois Sloan, exec VP, worldwide licensing and merchandising, THE;Steve Chamberlain, exec veep, THE and Turner Pictures Worldwide; and Michael Reagan, exec veepee, Turner Publishing, which includes new media.

“I wanted one person to be over this entire effort, somebody that could market product across all of these media,” Sassa said of Kent, who begins his job March 29. He will be based in Atlanta. “As a packaging agent, he has that experience of taking talent and product and getting the most amount of money for it in many different mediums.”

The task, Kent said, includes finding “ways to market these great assets, with the mission being fostering greater companywide synergy and a greater strategic direction.”

In what Sassa characterized as a separate and unrelated development, Martin Weinstein, THE senior VP of domestic homevideo, is joining Gotham-based GoodTimes Home Video as exec VP. He’ll head up a new entity geared specifically to the video rental market (Daily Variety, Feb. 19). Sassa said a replacement has yet to be chosen for Martin Weinstein, outgoing THE senior VP of domestic homevideo.

Kent, who has been consulting for producer Joel Silver and directors Richard Donner and Robert Zemeckis, had taken a year sabbatical to travel, which he emphasized yesterday was voluntary.

He spent 5 1/2 years at Creative Artists Agency, beginning as a packaging agent in the TV department in 1986. He was responsible for packaging firstrun syndication and cable product, which included “First & Ten” and “Tales From the Crypt.”

Kent, who started his industry career at Blair Television in 1976, waspart of a duo in 1981 that started Blair Entertainment, the TV syndication division of John Blair & Co.

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