You will be redirected back to your article in seconds

Activision hires Pressman’s Gershenfield

Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects.

The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs.

At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.”

“He is responsible for all the new projects and development,” said Robert Kottick, Activision chairman and CEO. “He’s a tremendous talent.”

According to Gershenfeld, who came aboard in early June, he will be looking for properties that might fit with Activision’s product list of video games. The company currently has a top-10 hit, “Mechwarrior,” on the market. He will also be working with Hollywood writers to develop characters for software titles.

Activision is also working on CD-ROM interactive titles for Sega and 3DO. Gershenfeld is charged with developing projects that an take advantage of high-quality images.

The move signals the growing demand for Hollywood talent by entertainment-based software companies. On Monday, 20th Century Fox president Strauss Zelnick announced he was leaving the studio for Crystal Dynamics, a game developer for 3DO.

More Digital

  • Sean Hannity

    Fox News Plans to Launch Fox Nation Streaming Service (Report)

    Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects. The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs. At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.” “He is responsible […]

  • MUBI Giving Away Subscriptions to Film

    MUBI Giving Away Subscriptions to Film Students (EXCLUSIVE)

    Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects. The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs. At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.” “He is responsible […]

  • Joel McHale Elle Women In Hollywood,

    Joel McHale On Moving to Netflix After ‘The Soup’ and Being Asked to ‘Lay Off’ the Kardashians

    Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects. The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs. At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.” “He is responsible […]

  • Netflix placeholder

    Netflix Partners With Dubai-Based Pay-TV OSN in Middle East and North Africa

    Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects. The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs. At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.” “He is responsible […]

  • reddit ban

    Reddit Bans Community for Deepfake Sex Tape Software

    Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects. The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs. At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.” “He is responsible […]

  • Snapchat redesigned app

    Snapchat, Ignore the Haters: History Shows Freak-Outs Over Redesigns Subside

    Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects. The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs. At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.” “He is responsible […]

  • Magic Leap

    How Magic Leap Wants to Help Publishers Bring Their Videos to Mixed Reality (Q&A)

    Activision Inc., a computer software game company, has hired a Hollywood executive to develop projects. The L.A.-based software-maker has brought aboard Alan Gershenfeld, 33, a production executive from indie producer Ed Pressman’s Pressman Films, as vice president of creative affairs. At Pressman, Gershenfeld worked as post-production delivery supervisor on “Storyville” and “Homicide.” “He is responsible […]

More From Our Brands

Access exclusive content