Warner Home Video is set to release Michael Douglas starrer “Falling Down” on Aug. 11.
Release comes earlier than expected due to less-than-spectacular B.O. results.
After 101 days in domestic release, the New Regency Prods. pic has reaped $ 40.6 million as of Sunday. It ranks 29th on the weekend chart, having fallen 36% from the previous round.
Director Joel Schumacher’s pic stars Robert Duvall and Michael Douglas as the hunter and the hunted after Douglas’ character, D-Fens, goes on a shooting rampage in Los Angeles.
The video release will be supported by WHV’s profit power program, which includes a post-street date national TV ad campaign on the four nets and cable outlets such as MTV and CNN.