Columbia/Tri-Star Home Video will launch a new label, Vintage Home Video, which will distribute restored classics for the sell-through market, according to sources.

Vintage, set to bow in October, will offer video titles priced at around $ 20 , with laser set at around $ 30.

A Columbia TriStar rep could not be reached for comment.

Sources say the move was in response to the across-the-board rise in sales of sell-through titles, while rentals have remained flat. With industry analysts predicting a 1% or less growth rate for the rental market, even with the summer blockbusters hitting retailers’ shelves in the important fourth quarter, many studios are reducing prices to attract sell-through business.

Columbia TriStar Home Video currently uses its Sony Pictures Classics label to release niche films such as “Indochine,””Orlando” and “Howards End.”

The classic Western “The Guns of Navarrone” will be among the first releases from Vintage.

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