ABC Video Monday said it will package the homevid rollout for the recently concluded “Wild Palms” television special as two separate feature-length video cassettes, hoping to entice retail orders with the notion that the series can be vended as two rental transactions.The series, which will bow on homevid Aug. 18, will retail for $ 99.98 per set. While ratings for the series were less than spectacular, ABC Video exex touted its strong appeal among 18-to-49-year-olds and the critical praise for the Oliver Stone-produced series. The homevid package will consist of two 150-minute cassettes, titled “The Dream Begins” and “The Dream Concludes,” respectively. The homevid version will not contain material excluded from the televised version. Two to three weeks of national television advertising will begin on networks and select cable stations in addition to national print, both starting after the video is in stores. ABC Video sold some “Wild Palms” homevids via an 800-number flashed as a 10 -second trailer at the end of the final night, but the company refused to disclose how many were sold by this marketing strategy.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut