A theme park similar to the Warner Bros. Movie Land in Australia costing about $ A120 million ($ 80 million) will be set up in a Southeast Asian country once a suitable location is identified.The addition is part of Warner Bros.’ ambitious expansion in this region, which over the past few years has indicated enormous potential. Warner Bros. Consumer Products Asia Pacific regional marketing director Anthony Laver disclosed that negotiations had been initiated with interested parties to jointly develop the park. The company is searching for a large site, preferably adjacent to a popular tourist center, which would feature similar aspects and tourist attractions found in other such theme parks. He said the Warner Bros. Movie Land theme park in Australia has attracted about a million visitors a year since its inception in 1991. The new park was expected to become just as successful, as Southeast Asia is becoming an increasingly popular destination. As part of the expansion plan, concept stores for Warner Bros. character merchandise would also be set up, particularly in Malaysia, Singapore and Thailand.
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