Saatchi out, DMB&B in at Savoy

A little more than three months after hiring Saatchi & Saatchi as its advertising agency, Savoy Pictures has jettisoned the firm and hired DMB&B.

The move is seen as somewhat surprising, in light of the fact that Savoy picked Saatchi & Saatchi as its agency last April over a number of ad shops, including DMB&B.

DMB&B is one of the largest agencies in the U.S., ranking among the top in agency billings.

Although not available for comment, Steve Hayman, Savoy’s marketing president, said in a statement, “Although we have a high regard for the fine team they assembled, there were differences in objectives and operations that couldn’t be overcome despite everyone’s best efforts.”

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