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Reed Elsevier bows China unit

Reed Elsevier of the U.K. has established a business information subsidiary in China, the company said.

Reed Sino-Asia Ltd. has set up an office in Beijing, and said it is the first major Western organization to establish a business information publishing company in the country.

Reed’s first venture will be Kompass China Intl. Information Service Co. Ltd. , a joint-equity venture with China’s Ministry of Foreign Trade and Economic Cooperation.

In April it will begin publishing business information for the international and domestic market under the title Kompass China, both in book and CD-ROM formats.

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