One of the exhibition industry’s most successful graduates, Viacom chairman Sumner Redstone, is skedded to deliver NATO/ShoWest ’94’s keynote address March 8 in the Garland Ballroom of Bally’s Hotel and Casino in Las Vegas.
Redstone took over his family’s three drive-in theaters and built them into the 800-screen National Amusements Inc., which purchased Viacom in 1987. The company is attempting to complete its contested bid for Paramount.
Redstone is expected to speak about the future of exhibition in an era of billion-dollar telco investments, promising new delivery systems and other new technologies. “We felt (Redstone) was in the best position among theatrical exhibitors to evaluate our role,” said NATO/ShoWest general chairman Tim Warner.