RASCO’s ’92 sales top $100 mil

It took eight years to do it, but in 1992 Rainbow Advertising Sales Corp., the advertising sales wing of Cablevision Systems Corp., cracked the $ 100 million mark in annual sales, up 32% over a comparable period a year ago, according to a top executive at the company.

32% hike projected

According to Robert Fennimore, president and COO of RASCO, the company posted more than $ 109 million in sales during the year.

In addition, he projects sales to increase during 1993 by 32%.

“Breaking the $ 100 million barrier in eight years is a notable achievement,” Fennimore said in making the announcement. However, he added that the statistic also indicates that advertisers are realizing the importance of spot and regional advertising.

A portion of the company’s sales gains were generated through the SportsChannel Regional Network, which was up 29% over a year ago. The balance of RASCO’s sales came from local cable system ad sales for Cablevision and its News 12 Long Island cable service. Sales in that unit were up 17% from 1991.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Biz News from Variety