Spencer Proffer will head up a new West Coast operation for Cherry Lane Publishing, the first Los Angeles presence for the New York-based company.

Proffer, who will hold the title of executive VP, is best known as a producer and songwriter, having worked with such artists as the Little River Band, Quiet Riot, Tina Turner and Eddie Money, among others.

His resume includes time as president of CBS-distributed Pasha Records, head of A&R for United Artists Records, and director of business affairs for CBS Records.

Cherry Lane, a 33-year-old publisher of music, printed folios and music magazines, will open its West Coast offices in Century City.

Proffer’s charge includes expanding the company’s alliances with the film and television industries through additional co-publishing and administration ventures, while providing extended promotional support and music supervision services.

He will also seek to strike joint ventures with artist managers and producers and expand the company’s hard rock guitarist-oriented record company.

The company’s film library includes works by composers Lalo Schifrin, Lee Holdridge, Craig Safan, Jack Nitzsche, Christopher Young, Elmer Bernstein and Mark Snow.

Follow @Variety on Twitter for breaking news, reviews and more