Getting the message out

After the Los Angeles riots, Betsy Pollock and Laura Medina wanted to pool their producing and directing talents to help rebuild their city. Women In Film wanted to address women’s issues in the community.

Their combined efforts will result in six public service announcements addressing such concerns as self-esteem, women at risk for AIDS, women mentor programs and violence against women. The first, a Cities in Schools drop-out prevention program, will air on television and as a film trailer in January.

“Our intent is to put an ongoing program in place for WIF to educate about women’s issues while improving employment opportunities for women through hands-on training,” says Medina.

While Pollock was an active member, including former officer, for nearly 10 years, the P.S.A. program marks Medina’s foray into active duty in her six years as a member.

“I joined because I liked the concept,” says Medina, a film director and line producer/production manager on such films as “Deception,””Frankenstein Unbound” and “Stealing Home.””Women have to help each other and just belonging, even without actively participating, is a way of solidarity.”

Adds Pollock, a line producer and first assistant director on such films as “Wind,””Erotique” and “Feds.””When I moved to L.A., I was new to the film business and wanted a place to find support and networking possiblities. I found participating rewarding because of the kind of people I got to know, and it steamrolled.”

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