France 2 asks gov’t for more coin

Gallic pubcaster France 2 has moved to avoid heading into the red in 1994 by appealing to the government to reduce the network’s dependence on advertising revenue by kicking in more license-fee coin.

Web general manager Georges Vanderchmitt has appealed to the Finance Ministry , requesting that ad revenue be limited to 1.7 billion francs ($ 298 million) next year.

The French pubcasters France 2 and France 3 are funded by a combination of advertising coin and license-fee payments.

This year the state set a target of 1.76 billion francs ($ 308 million) in ad revenue on an overall operating budget of 4.4 billion francs ($ 771 million). By the end of June the web reported it was between 1% and 2% off its goal.

France 2 exex are hoping for a 9% increase in their budget for 1994. Since they want to reduce the level of advertising revenue, this would require the government to channel significantly more license-fee cash into the network.

A government commission is currently preparing a report on the future of the public service and is expected to come out in favor of increasing the amount of license-fee coin that goes to the pubcasters.

However, the French government’s strenuous efforts to reduce spending could mean the call will fall on deaf ears.

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