Discop Asia market enjoys brisk opening

KUALA LUMPUR, Malaysia — Discop Asia ’93 started Wednesday with more than 200 sellers and buyers from North America, Central Europe, Asia and the Pacific regions reportedly doing brisk business at the Kuala Lumpur Hilton, where the market is being held for three days.

Abdul Latiff Nasir, project director for organizer Happening Prods., said 300 participants was a goal for the TV and film programming market.

Discop Asia ’94 will be held Sept. 19-21 at the same venue next year. At a welcoming dinner Tuesday, Malaysian Prime Minister Mahatir Mohamad called the locale appropriate as the Asia-Pacific region is projected to become the economic growth center of the next century.

The event’s marketing and promotion executive said some European countries are discussing program sales to the People’s Republic of China worth several million dollars.

Countries represented include the U.S., United Kingdom, Australia, China, Canada, Spain, the Netherlands, Japan, Germany, France and Italy.

Companies in attendance include Hearst Intl. of the U.S., NHK Intl. of Japan, Gangdon TV of China, Euroarts Intl. of Germany and the Australian Children’s TV Foundation.

The organizer estimates about $ 100 million worth of feature films and TV programs from participating countries are available for licensing.

Aussie participants refused to comment on the Malaysian Information Ministry’s outright ban on TV ads and programs from Australia.

The ban was announced earlier this week after Australian Prime Minister Paul Keating called the Malaysian prime minister’s absence from the recent Seattle summit of Pacific nations a “recalcitrant” act.

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