You will be redirected back to your article in seconds

B of A to sponsor Knott’s attraction

BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers.

The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park.

The bank will sponsor the Fiesta Village area of the park, along with an “Hispanic Headliner” concert series.

Knott’s promotions in bank branches are being discussed, the bank said.

Knott’s said Bank of America will become one its largest corporate sponsors, but details of the agreement were not disclosed.

The bank also opened a demonstration branch last weekend at the Buena Park amusement, geared at explaining banking practices to children and new immigrants , said Ennio Quevedo, a Bank of America vice president.

Meanwhile, Bank of America today closes its longstanding branch on Disneyland’s Main Street, although an automatic teller machine will remain at the main gate.

More Biz

  • Warner Music Group Logo

    Miles Leonard Leaving Parlophone, Mark Mitchell Named Co-President

    BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers. The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park. The bank will sponsor the Fiesta Village […]

  • Vogue, Vice Will Team Up in

    Vogue, Vice Will Team Up in Bid to Win Ad Dollars at Omnicom Showcase

    BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers. The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park. The bank will sponsor the Fiesta Village […]

  • Highest Paid Actors

    DMG China Readying Investment in Forbes

    BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers. The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park. The bank will sponsor the Fiesta Village […]

  • magic leap logo

    Magic Leap Confirms $500 Million Finance Round Led by Temasek

    BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers. The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park. The bank will sponsor the Fiesta Village […]

  • Lindsay Conner

    China’s Perfect World Raises $250 Million for Universal Slate Funding

    BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers. The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park. The bank will sponsor the Fiesta Village […]

  • Harvey Weinstein

    Harvard University to Revoke Harvey Weinstein's Du Bois Medal

    BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers. The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park. The bank will sponsor the Fiesta Village […]

  • Calif. lawmaker calls for ban of

    California Lawmaker Calls for Ban on Secret Settlements for Sexual Harassment (EXCLUSIVE)

    BUENA PARK, Calif. — Bank of America, which recently ended a 40-year relationship with Disneyland, said it will work with rival Knott’s Berry Farm on reaching Hispanic consumers. The bank announced Monday it had reached a “multifaceted Hispanic marketing and promotional partnership” with the Orange County amusement park. The bank will sponsor the Fiesta Village […]

More From Our Brands

Access exclusive content