GOOD MORNING: Last Friday, memorial services were held for Mark Rosenberg, who died of a heart attack at age 44. And this Monday, his wife, Paula Weinstein , welcomed the birth of the baby they were adopting. She’s named Hannah Mark Rosenberg and Paula, who was present for the birth, brought the baby home yesterday. Paula is producing “Flesh and Bone”… Aaron Spelling got a call from Norman Lear–to guest in “The Powers That Be” in a scene with John Forsythe, who starred for Spelling in several series, topped by “Dynasty.” The seg, about the romance between Hollywood and Washington, has a promoter posing as an agent named “Mack Novitz” (hmmm) promising to deliver Hollywood stars such as Jack Nicholson for a fundraiser. Spelling punctures the phony’s balloon. But here’s the story behind the Spelling casting: The “Powers” writers wrote the role for Norman Lear to play, and he taped it Monday. But after looking at it, Lear fired himself–and hired Aaron! … Lloyd Bridges doesn’t start his role as president of the U.S. in “Hot Shots 2″ until tomorrow, but he has already joined the cast in filming a trailer for the Fox movie, which will be in theaters by Thanksgiving–the movie won’t be in theaters until next summer. Bridges’ grandson (and Beau’s son) Casey, a USCinema grad, is on the movie’s camera crew … Warren Beatty makes the presentations to Barbra Streisand and David Geffen at tonight’s AIDS Project L.A. gala at the U-Amphi … Jay Leno is signing his “Headlines IV” (Warner Books) tonight at Walden’s Westside Pavilion with all proceeds from his tomes to the Samuel Jared Kushnick Foundation for Pediatric AIDS–founded in memory of Helen Kushnick’s young son … Interstate United, which runs the NBC commissary, has invited the Burbank bunch to a Friday “Fight Back Farewell” party to David Horowitz, whose contract with KNBC expires Nov. 27 after 20 years as the station’s consumer advocate. He campaigned to save the commissary and they immortalized him with a “Fight Back Salad.” Stay tuned for his new affiliation.

THE “MALCOLM X” PARTY at N.Y.’s Roseland wound at 3:30 ayem yesterday and Spike Lee, Marvin Worth and company made the turnaround for last night’s screening here at the Academy. In N.Y., $ 350,000 was raised for the United Negro College Fund and the Malcolm X Foundation: $ 100,000 each from Lee, Nike and Allen Klein of ABKCO in memory of Sam Cooke, whose song “A Change Is Gonna Come” is in the movie; $ 50,000 from Benetton; and a large contribution from WB. Ossie Davis emceed the event underwritten by WB. He intro’d Malcolm X’s widow, Betty Shabazz, and producer Marvin Worth, who has been planning the project since 1968. “Malcolm X” star Denzel Washington got the standing ovation.Time Warner’s chairman and co-CEO Gerald Levin was on hand for the preem as were the pic’s Al Freeman Jr., who plays Elijah Muhammad–and who played Malcolm X in “Roots.” Also there, Whitney Houston, David Bowie and Iman, Keenen Ivory Wayans, Beverly Johnson, Malcolm Jamal-Warner, Cicely Tyson, Ruby Dee, Angela Bassett, Glenn Close, Stevie Wonder, Diana Ross, Evander Holyfield, etc. It was a year ago when I was the first newsman to visit Lee on the “Malcolm X” location in the Essex County prison in Newark when he promised the movie would be out in time for this Christmas–and that it would run three hours. And that everyone was working for less than his normal salary and the movie would cost $ 25 million. Well, three out of four.

DOWN IN BUSY Branson, Mo., Kenny Rogers is filming his Christmas special for CBS with guests Garth Brooks, Trisha Yearwood and Boyz II Men. Producer Ken Kragen recalls, “When Garth was starting out, Kenny (R.) took him on tour Christmas ’87. And in ’91, Garth took Trisha out. Now all three are together.””And,” added Rogers, “Next, I need Garth to take me!”… Steve Krantz set Raquel Welch to star, Michael Miller to direct ABC’s “Judith Krantz’s ‘Torch Song’ “… Sports notes: TriStar president Marc Platt, in South Bend for the “Rudy” locations, was on the sidelines at the Notre Dame-Penn State game. He was part of the mob that rushed onto the field in the game’s final seconds as the Fighting Irish scored a safety but got a 15-yard penalty. What other studio topper can claim a football infraction? … Baseball superstars Barry Bonds and Bobby Bonilla join 20th’s “Rookie of the Year” troupe filming at Wrigley Field. Al Joyner plays a sports reporter. Daniel Stern, Marv in “Home Alone” 1 & 2, makes his directorial bow … Marci and Greg Foster (he’s VP production, MGM) welcomed their second child, Jackson, Nov. 13 at Cedars-Sinai. The happy grandparents are Jackie and David Foster–who now have four grandchildren … Diane and Hugh Benson celebrated their 50th wedding anni in London. Son Jeffrey Benson, of Metropolitan Talent Agency, set a two-year, seven-figure pact for client Gil Grant with Reeves Entertainment … Jimmy Hawkins, who played Jimmy Stewart’s son in “It’s a Wonderful Life,” sent Jim an advance copy of his and Paul Peterson’s “The ‘It’s a Wonderful Life’ Trivia Book.” Stewart loved it–his glowing review’s on the back page of the paperback by Crown, which also publishes “Jimmy Stewart and His Poems.”

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