GOOD MORNING: “They’re all trying to make a buck. It’s cheap TV,” said Col. Tom Parker. He was referring to the latest TV outing on Elvis, last p.m.’s CBS ” 48 Hours, Crazy About Elvis” as the 15th anni of Presley’s death is noted this Sunday. “Those who are talking about him are the ones making the money,” said Parker. And talking bucks, Parker reminds of the movie deals he made for Elvis–“big front money plus as much as 50% of the profits and/or 7 1/2% of the gross. I assume the estate is getting the money,” he answers our question of whether he’s getting any of it. But Parker gets 50% of a still picture being sold at Graceland. One has to wonder whether there would have been an Elvis Presley as we know/knew him if there hadn’t been a Cuhnel Parker. On his 82nd birthday, Parker was gifted by the Wm. Morris Agency–with a subscription to Daily Variety. … Talking about bucks again, Sharon Stone, who was paid $ 600,000 for “Basic Instinct,” jumps to $2.5 million on her next, “Sliver.” … Among those expected at tonight’s $5,000-per-person reception for Bill Clinton given by Edie and Lew Wasserman: Anne and Kirk Douglas, Nicole Kidman and Tom Cruise, Julie and John Forsythe, Suzanne Pleshette and Tommy Gallagher, Jayni and Chevy Chase, Jon Peters, David Geffen, Merv Adelson, Sidney Sheinberg, Tom Pollock, Al Teller, etc. And additions to those at the Hollywood Women’s Political Committee Sept. 16 party at Ted Field’s: Michelle Pfeiffer, Whoopi Goldberg, Danny De Vito. Tevin Campbell will also sing. (Barbra Streisand’s already in rehearsals.) Pat Boone joins A.C. Lyles’ celeb contingent heading to the GOP convention where the Hollywood group will sit in the arena’s George Bush box.

I’M NOT AN investigative reporter,” admits Dr. Ruth Westheimer, whose “Dr. Ruth–Never too Late” talker debuts Saturday on the Nostalgia Channel. “My show differs from the others in that I try to emphasize the spirit in people.” Her book “Dr. Ruth’s Guide to Safer Sex” (Warner Books paperback) is now in the stalls, but she reminds, “I got my doctorate in the study of the family.” She completed 26 of her talkshows and if she’s picked up, those waiting to go on with her include Elizabeth Taylor and Bill Cosby. … U.S. Surgeon General Antonia C. Novello co-hosts today’s “Home” show on ABC with Gary Collins and Sarah Purcell as the entire show’s devoted to creating a safe environment for children in the home, etc. Does this include watching TV? George Schlatter follows the Feb. 28 taping of his “American Comedy Awards” with a May date for his “American TV Awards”–both on ABC and the latter given to nighttime performers as voted by vidwriters, commentators, etc. Ann Miller receives her Golden Boot Award Saturday at the Century Plaza from Gene Autry with whom Miller co-starred in “Melody Ranch” in 1940. “I was his first screen kiss–other than his horse,” laughs Annie. … Esther Williams and NBC anchor Linda Alvarez receive awards from the Friends of the L.A. City Commission on the Status of Women, Aug. 24 at the L.A. Athletic Club. Williams also delivers a keynote speech, along with Maureen Reagan and Gloria Allred. Deputy mayor Linda Griego officiates and Anita Alberts co-chairs. … Peggy McKay, the almost-perfect mother on NBC’s “Days of Our Lives,” is in Vancouver for ABC’s “The Commish” to play the title role in the seg “The Rolodex Madame,” as a successful entrepreneur in the prostitute bizness. … And Macdonald Carey, who plays (27 years) Dr. Tom Horton on “Days of Our Lives,” bicycles to CBS to play a judge in “A Message From Holly” with Lindsay Wagner and Shelley Long. Carey’s Wagner’s father.

FROM THE BARD TO THE BEAST: Sally Kirkland, who was among the list of stars toasting Joe Papp at the Grove Shakespeare playhouse, next tames lions and tigers in CBS’ “Circus of the Stars,” taping Sept. 24. “I must have a lot of guts–or I’m just plain crazy,” admits Kirkland. … And Loretta Swit, another of those who paid homage to Papp, now on the protective “Turtle Watch” on the sands of Florida, next wings to London for the “Big Battalions” bow, which she filmed in Africa. … Katharine Kramer ringsides at every Anita O’Day show this weekend at the Vine Street Bar & Grill–Kramer acquired rights to O’Day’s autobio, “High Times, Hard Times,” which she’ll produce and star in for her banner K&K Prods. … Julie Harris and Peter Donat topline a reading of James Prideaux’s new one-act play, “Laughter in the Shadow of the Trees,” tonight at SanFran’s ACT, after Julie’s performance there in “Lettice & Lovage.” It’ll be her fourth outing in a Prideaux show. P.S.: He’ll be on hand for the staged reading. … After her Brighton Beach concert with the Lettermen (first time they sang together since 1963), Connie Stevens met with off-B’way theaters on her producing venture, “The WarmUp,” one-man show starring Sammy Shore for the spring of ’93. … Producer Gene Kirkwood and Linda Hedberg will wed Aug. 29 in Montecito. … Sally Forrest and Milo Frank, back from a month at the Regent Hotel in Hong Kong, where Frank seminars industry exex on communications relations, were dining at Matteo’s where Peter Bogdanovich (with daughter Sascha) stopped by their table to compliment Sally on “When the City Sleeps” in which she starred for Fritz Lang in 1956. Peter should know–he wrote a book on Lang.

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