CBS crowned the competition with its second World Series telecast in metered markets, as Toronto’s ninth-inning victory muscled out a 20.3 rating, 29 share in prime time (including the pre-game show) to sweep the night and improve markedly on the first game’s Nielsen box score.NBC also got off to a solid start with the first half of its miniseries “Jewels,” which built gradually to a 26 share in its final half-hour and finished with a 15.6/23 overall. NBC has used female-oriented longform programming the past two years to counter baseball. The game’s national numbers, which will be issued today, should be close to Game Two last year, which fanned a 21.7/34. Sunday’s telecast drew a whopping 72 share in Atlanta, whose Braves are making their second consecutive World Series appearance. The network also recorded a 15.4/26 for its initial Saturday telecast in the overnights, according to CBS, 4 share better than was originally reported. Those initial numbers, based on data provided by the other webs, apparently overlooked certain markets.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut