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‘Trek’ is syndie star

Paramount’s “Star Trek: The Next Generation” made ratings history in the Nielsen national syndie barter rankings for the week ended Oct. 25.

For an unprecedented fourth week, the program (an episode featuring James Doohan as Scotty), shut out King World’s “Wheel of Fortune.” That hasn’t happened since Nielsen first published weekly syndie pocketpieces in fall 1987.

Among the firstrun strips, the biggest success story was Twentieth TV’s “A Current Affair,” which jumped 10% to a 7.5 from the previous week and landed at the top of the tabloid heap for the fifth consecutive week.

Also in the plus column for the week were the off-net sitcoms “Roseanne” from Viacom (rising 0.3 to a 5.5) and Columbia’s “Designing Women” (jumping 0.8 to a 6.0). And MGM’s “In the Heat of the Night” heated up and gained a hefty 17% to a 2.8 (compared to a 2.4 the previous week).

Carsey-Werner Distribution’s “You Bet Your Life” climbed during the week, adding 0.2 to reach a 4.4.

Talkshows were strong, with Par’s “The Maury Povich Show” the primary exception with a 10% decline to a 3.8. That put it behind Tribune’s “Geraldo” (up 11% to a 4.1) for the fifth time in seven weeks.

The only other talker to lose ground was Multimedia Entertainment’s “Jerry Springer,” which dipped a tenth to a 1.6.

Biggest gainers during the week were Tribune Entertainment’s “The Joan Rivers Show” (up 19% to a 1.9) and “Live with Regis & Kathie Lee” (up 13% to a 4.3). “Regis” boosted its season average to a 3.8 vs. a 3.6 last year.

Group W Prods.’ frosh entry “Vicki!” rose 11% to a 2.1, while in latenight Multimedia’s “Rush Limbaugh” rebounded 8% to a 2.8. Par’s “The Arsenio Hall Show ,” which is cleared solely in late night (vs. a mixture of time periods for “Rush”) earned a 2.6.

Genesis Entertainment’s “Whoopi Goldberg Show” resumed her slide, dropping 11 % to a 1.7 in the week preceding the November sweeps.

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