Buena Vista Television is reportedly considering adding an “Aladdin” animated series to its two-hour syndicated “Disney Afternoon” cel block in fall 1994.The Disney syndie arm yesterday declined to comment about a possible TV conversion of the highly touted holiday movie, which was released into limited theatrical distribution Wednesday. BVTV, however, is said to be giving serious consideration to using an “Aladdin” spinoff as a replacement for “Tale Spin.” Of course, much will depend on how well “Aladdin” performs at the box office. If the critically acclaimed adventure-comedy pic lives up to projections, it should join the studio’s “Beauty and the Beast” as the only animated achievers to surpass the $ 100 million mark. The “Aladdin” TV project is waiting in the wings as BVTV focuses most of its attention on the launch of “Bonkers,” which will enter the “Afternoon” rotation next fall. Other movies from the studio’s recent past have found their way to TV as well. This season, CBS is carrying “Disney’s Adventures of the Little Mermaid” on Saturday mornings. Should “Aladdin” proceed into firstrun syndication (and possibly onto a network as well), the show could have a broader demographic appeal than previous “Afternoon” entrants if it can successfully translate the irreverent, sophisticated comedic flair of the film. Typically, “Afternoon” fare performs extremely well with the key kids aud but lacks in teen appeal. This season, for instance, the newest addition to the kidvid block, “Goof Troop,” is No. 1 with children. The show, however, trails in teens against Warner Bros.’ “Batman: The Animated Series” on the “Fox Children’s Network.” During the October sweeps, “Goof” chewed up the kids landscape, becoming the only animated show in Nielsen metered markets to break a 10 rating among kids 2- 11 and an 11 rating with children 6-11. As a whole, the entire two-hour block (consisting of “Chip ‘N Dale’s Rescue Rangers,””Tape Spin,””Darkwing Duck” and “Goof Troop”) also beat Fox’s “Merrie Melodies,””Tom & Jerry,””Tiny Toons” and “Batman” in the younger demos. “Afternoon” earned an 8 rating/33 share in kids 2-11 compared to a 7/28 for the Fox shows. Another project said to be on the animated “Disney Afternoon” drawing boards is “Duck Days (or Daze),” which would be targeted for fall 1995 as a replacement for “Darkwing Duck.” Few details were available about the latter entry. Typically, BVTV adds one new series each season to the mix to replace aging series in the “Afternoon” lineup.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut