Perot rerun makes waves; baseball playoffs not hot

The baseball playoffs maintained a modest Nielsen batting average over the weekend while Ross Perot proved his first paid political ad was no fluke, drawing an OK 18 share with his chart-and-graph show Friday on ABC.

On Saturday, meanwhile, network shares again plummeted across the board, apparently hurt in part by a two-hour Michael Jackson special on HBO. No ratings were available for the HBO special but the three webs combined for a subdued 37 share from 8-9 p.m., again being clubbed by Fox Broadcasting Co.’s “Cops,” with a 17 share in that hour.

CBS finished a close second in the metered markets both Friday and Saturday with baseball following lead-off sitcoms “Golden Palace” and “Frannie’s Turn,” respectively. The national pastime is running close to last year’s rating levels at this point but could use another seven-game affair to really shine in terms of ratings and revenues, such as the 30-plus shares for last year’s Game 6 and 7 Atlanta-Pittsburgh showdowns.

ABC won Friday thanks to news magazine “20/20,” as the network averaged a 13. 8 rating, 24 share for the night compared to CBS’ 11.9/21 and a 7.1/12 for NBC, which has already charted lineup changes (Daily Variety, Oct. 9).

ABC moved struggling freshman sitcom “Camp Wilder” to 9 p.m. and captured a 21 share opposite baseball–its best results yet but also a 4 share drop off its “Step by Step” lead-in. The half-hour Perot ad, in fact, looks to have equaled any performance by the ABC Prods. sitcom at 9:30.

NBC narrowly topped CBS in Saturday’s overnights, 9.8/17 to 9.6/17–a lead that could easily be erased in the national standings. “The Commish” helped salvage some respectability for ABC’s nightlong average (7.5/13) but couldn’t prevent a fourth-place 8-10 p.m. finish. Last Thursday’s Oakland-Toronto game popped an 11.8/21 nationally and placed CBS second for the night behind NBC, which nevertheless saw “Rhythm and Blues” (9.2/15) take another precarious dive off “A Different World” to finish fourth in its half-hour and “The Simpsons” cruise to another win at 8 p.m.

Across the dial, ABC’s “Room for Two” (10.2/17) had a back-from-the-dead type performance, building on its “Delta” lead-in for the first time in four airings to score its best numbers this season.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading