You will be redirected back to your article in seconds

NBC sticks with daytime ‘Days’

NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup.

The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web canceled another of its soaps, “Santa Barbara,” as well as “Dr. Dean” (Daily Variety, Sept. 30).

“Barbara” will have its final airing Jan. 15, to be replaced by an as-yet-unspecified game show.

The agreement will result in 780 additional episodes of “Days” and also guarantees at least two prime time spex to air in conjunction with “Soap Opera Digest Awards”–a daytime-goes-prime time strategy the network tried out with some success last January.

It’s been expected for some time that NBC and CPT would eventually make a deal on the sudser, though ABC may have upped the ante by reportedly pursuing the show with an eye on trying to create an all-soap daytime block.

“Days” celebrated its 27th year on the network during a ceremony last Friday and generally pulls about a 16 share, while NBC’s daytime sked averages only an 11 share overall. NBC’s other remaining shows are “Classic Concentration,””Faith Daniels” and “Another World.”

With the cancellation of “Doctor Dean” NBC will reduce its daytime schedule to four hours each weekday, down from 5 1/2 hours.

More TV

  • "The Matrimonial Metric" -- Pictured: Sheldon

    Delayed Viewing Ratings: 'Big Bang Theory' Winter Premiere Starts 2018 Strong

    NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup. The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web […]

  • Morgan Freeman and Peter Dinklage Bring

    PepsiCo's Super Bowl Commercial for Doritos, Mountain Dew is Two Ads in One

    NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup. The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web […]

  • What We Do in the Shadows

    'What We Do in The Shadows' Series Lands at FX With Pilot Production Commitment

    NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup. The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web […]

  • Zachary Lutsky

    'The Resident' Consultant Under Review Amid 'Code Black' Sexual Harassment Claims

    NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup. The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web […]

  • Vince Gilligan Reveals Biggest 'Breaking Bad'

    'Breaking Bad' Creator Vince Gilligan on Disagreements in the Writers' Room

    NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup. The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web […]

  • Supergirl

    'Supergirl': Amy Jackson Talks Saturn Girl Being 'More Than Her Relationship' With Mon-El

    NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup. The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web […]

  • Sergio Mora Sergio Mora in action

    Mark Burnett Revives Boxing Series 'The Contender' With Epix, Paramount Television

    NBC and Columbia Pictures TV have finally come to terms, following extended negotiations, on a three-year renewal for the long-running serial “Days of Our Lives”–the top-rated daytime show on NBC’s third-rated lineup. The announcement, which indicates a significant commitment to the daypart, comes after a recent overhaul of NBC’s daytime schedule in which the web […]

More From Our Brands

Access exclusive content