National Geo pushes into international TV markets

National Geographic Television has unveiled plans for an aggressive expansion into international TV markets, aiming to establish a prime time string of National Geographic programming in 100 countries within two years.

The company has appointed Itel, the London-based TV distributor, to handle the worldwide licensing of its 90-hour catalog. Itel also will assist NGTV in raising co-production financing.

NGTV intends to start gearing a greater proportion of its new programs to the international market. In each of the next three years, NGTV will produce 24 hours of programming suitable for overseas sale, double its previous output.

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