“Good Morning America” claimed another weekly win for the Nov. 30 to Dec. 4 Nielsen daytime and fringe ratings survey, while “The Tonight Show With Jay Leno” equaled its strong performance of the previous week to claim its best numbers since July.
CBS, meanwhile, ranked first in daytime for the 196th consecutive week and took the Saturday-morning crown against an increasingly competitive charge from the Fox Children’s Network.
ABC topped the breakfast wars with a 4.4 rating, 20 share, ahead of “Today” ( 4.2/19) and “CBS This Morning” (3.1/14), which is up 11% over the same period last year and has equaled or topped a 3 rating for seven consecutive weeks. The top two morning shows tied among adults 18-49 with a 1.8 rating each to CBS’ 1.2 , and “GMA” now holds a slim lead over “Today” through 10 weeks of the fourth quarter.
Daytime averages showed CBS with a 5.6/22 to ABC’s 4.7/18 and a weak 2.7/10 for NBC. ABC enjoyed a wide lead, however, among the key sales demographic of women age 18-49 with a 3.9 average rating to CBS’ 3.1 and NBC’s distant 1.7.
Although “The Young and the Restless” ranked first in households, ABC’s “All My Children” was tops in the women 18-49 demo.
“Nightline” and “The Tonight Show” tied in their common half-hour with a 5.3/ 15 each and “Tonight” posted a 4.7/14 overall, to a 3.1/11 for CBS’ endangered “Crime Time” action checkerboard.
In the good news-bad news department for NBC, “Saturday Night Live,” hosted by ABC sitcom star Tom Arnold, posted a 9.5/26 to equal the show’s highest household rating of the season.
Turning to Saturday morning, CBS averaged a 3.3/11 in households and tied Fox among kids 2-11 with a 5.6 rating each by that standard. Fox posted a 2.9/10 in households, a tenth ahead of ABC, which posted a 4.5 among kids and suffered disruptions on the West Coast due to college football.