WABC-TV, sparked by the network’s primetime win, won sign-on to sign-off in the New York market for the November sweeps in Arbitron and, with a day to go, in Nielsen.The ABC station also won the crucial 5, 6 and 11 p.m. local newscasts as well as the morning news battle for both books. However, WNBC-TV cut WABC’s lead in half in the news. For the 5-6 p.m. news, WNBC boosted its rating 13% to 7.0, while WABC’s fell 18% from last November to 9.8 and WCBS-TV, in third, slipped 9% to 4.9. (These figures in Nielsen.) From 6-6:30, WNBC was up 11%, while WABC dipped 3% and WCBS remained flat, although WABC’s lead there–9.7 to 6.8 to 5.2–remains more comfortable. WNBC also gained ground in the morning, but in this case, on WNYW–the 3.1 rating for “Today” in New York from 7-9 a.m. moved it back into second place, ahead of “Good Day New York,” which slipped 15% to 2.9, tying with WPIX’s cartoons. The good news for WNYW was that its 10 p.m. newscast earned a 5.5/9 to top WPIX’s, 4.4/7 and WWOR’s 2.8/4. Nevertheless, for the first time, WPIX was the top-rated independent in New York, with a 4.8/12 Nielsen rating and a 4.6/12 Arbitron rating, sign-on to sign-off. Its share, which had grown from 8 to 10 to 12 in the past three November sweeps, held steady at 12 this time, but since both WNBC and WCBS continued their slide, to 14 and 13, respectively, WPIX gained ground on the affiliates. Some of its biggest improvements came from “Designing Women” (Monday-Friday 9 :30 a.m.), which scored a 1.9, a 111% improvement over last year’s timeslot; “Murphy Brown” (M-F 7:30 p.m.), which earned a 5.6, 30% over last year’s slot; and “Star Trek: The Next Generation” (Sunday at 7 p.m.) with its 9.4 boosting the slot by 124% over last year.
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- Save the Children, Fairfield, Connecticut