Los Angeles’ indie TV stations scrambled this week to clear out the deadwood in their programming lineups.
With the November sweeps upon them, KCOP and KTLA have quickly moved to restructure their critical 6-7 p.m. programming blocks.
KTLA now double-runs Warner Bros.’ “Full House” in the hour, while KCOP has started airing back-to-back episodes of Viacom’s “Roseanne.”
(Fox’s WNYW-TV in New York has also begun double-running “Roseanne” from 6-7 p.m. in that market. The station downgraded the sitcom from a 7 p.m. berth, where it was performing poorly).
The tactic has paid dividends for both L.A. stations.
On Wednesday, for instance, Nielsen showed KTLA garnering a first-place 7.6 rating/14 share at 6 and a second-place 8.6/14 at 6:30 with “House.”
KCOP’s “Roseanne” scored a second-place 7.4/13 at 6 and a first-place 9.5/16 at 6:30.
In Arbitron, “House” handily defeated “Roseanne” and all other comers in both half-hours with an 8.8/15 and a 9.3/15, respectively.
To make room for the second run of each series, KTLA blew out MCA TV’s “Charles in Charge” (which will now air only on the weekends) and KCOP dropped its second daily airing of Viacom’s “A Different World” (the first appears at 5: 30 p.m.).
The sitcoms are crushing the competition on KTTV and KCAL-TV as well as the O&Os.
KTTV’s “Studs” at 6 p.m. averaged a 2.3/4 in Nielsen and “The Wonder Years” at 6:30 pulled a 3.4/6.
It was a similar story on KCAL, with “The Golden Girls” grabbing a 3.5/6 at 6 and “First 9 News” collecting a 3.0/5 at 6:30.
Despite the low ratings, reps for both KTTV and KCAL said that no schedule changes are planned during the remainder of the sweeps.
In the 10-11 a.m. slot, meanwhile, KTLA has dropped “Bonanza” to add a second daily run of Columbia Pictures Television Distribution’s “Designing Women” and reruns of Paramount’s “Laverne & Shirley.”