CBS sportscaster Greg Gumbel has been named to the plum role of CBS’ prime time host for the 1994 Winter Olympic Games in Lillehammer, Norway.Gumbel will fill the shoes of Paula Zahn and Tim McCarver, who occupied the prime time seats for the 1992 Games, but will now be moving to other roles within the Games coverage. In addition to the Olympic position, Gumbel has been selected to join the network’s baseball play-by-play roster, where he will be teamed with former pitcher Jim Kaat. Sean McDonough and McCarver will continue to be the network’s lead baseball announcing team. Gumbel is replacing Dick Stockton, who is now negotiating a new deal with the web. With each Olympic telecast, the prime time hosts seem to come under fire from the nation’s television critics. Inevitably, those complaints compare the current host or hosts with those of days gone by. Gumbel is ready for those comparisons. “Because Bryant (Gumbel, host of NBC’s “Today” and Greg’s brother) is in the family I’m used to the comparisons,” Gumbel said. “I’m not concerned with awards or recognition. That’s not what I’m after. … I know the criticism is going to come. What difference does it matter what Paula Zahn and Tim McCarver are wearing?” Gumbel, 46, has been with CBS since 1989. He has been a co-host of “The NFL Today” since 1990 and has worked many of the network’s other sports properties, including baseball, college football, basketball and college baseball. He also hosts programs for the CBS Radio Network. Prior to joining CBS, Gumbel worked for the Madison Square GardenNetwork and ESPN.