Gotham’s WCBS licenses KW’s ‘American Journal’

In a significant deal for King World, WCBS-TV in New York has licensed the syndicator’s new fall 1993 magazine strip “American Journal” under a multitier deal.

Sources said that “Journal,” the first companion to “Inside Edition” since the short-lived “Instant Recall” in the 1990-91 season, could play as an early news lead-in or lead-out in the nation’s largest TV market.

Package as pair

The CBS O&O currently carries “Edition” at 4 p.m., followed by Paramount’s “Hard Copy.” In access, Carsey-Werner Distribution’s “You Bet Your Life” at 7 p.m. serves as the lead-in for Paramount’s “Entertainment Tonight.”

Although neither WCBS nor the distrib would comment yesterday on the clearance deal, market competitors suggested that WCBS may consider pairing the two KW shows in the 4-5 p.m. early fringe block and the twoParamount shows in access next fall.

That is, unless “Life” makes a tremendous comeback in New York. The comedy gameshow averaged a last-place 4.9 rating/9 share in Nielsen during the first half of the October sweeps, with “E.T.” rising to a 6.9/11 at 7:30 p.m.

A year ago, “Hard Copy” averaged an 8.3/14 at 7 p.m. and “E.T.” pulled a healthy 10.4/17 in its access slot.

The competition, however, was not as great at 7:30 in October ’91, when “E.T.” battled “Ruckus” and “Now It Can Be Told,” both of which were subsequently canceled.

WCBS is also hurting in early fringe, with “Inside Edition” averaging a last-place 2.4/7 at 4 and “Hard Copy” capturing a skimpy 3.6/9 at 4:30.

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More TV News from Variety

Loading