Buena Vista Television has cleared “Dinosaurs” and “Blossom” for Setember 1995 in 22 markets covering 35% of the country, including the Tribune stations in New York, Los Angeles, Chicago and Philadelphia.Both of the youth-oriented shows are expected to land in late afternoon slots , with WPIX in New York reportedly providing a 5-7 p.m. window and KTLA opting for a 4:30-7 p.m. window. As previously reported, “Dinosaurs” is being sold under a two-year, all-barter arrangement in which BVTV retains 2 1/2 minutes of national advertising time and stations keep four minutes. “Blossom,” which is being offered on a three-year cash-plus-barter deal, will have BVTV taking 90 seconds of barter time during the first two years while retaining one 30-second spot in the final year. Stations, faced with diminishing profit margins, have been paying relatively low cash prices for the new wave of sitcoms coming out over the next few years. Distribs are retaining national advertising time in the hope they will be able to make up the difference.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut