The postsweeps wake-up call continues for Carsey-Werner’s “You Bet Your Life, ” as the Bill Cosby-hosted strip will be downgraded in New York–the U.S.’ largest TV market–from its 7 p.m. access slot, to be replaced by Paramount’s “Hard Copy.”
WCBS-TV, which purchased the show as part of a major deal with the CBS-owned stations, follows KCBS-TV, which had already put “You Bet” on hiatus.
The New York shift becomes effective Jan. 4.
As of today, meanwhile, KDFW in Dallas will pull a similar switch, moving “Hard Copy” from late fringe to 6:30 p.m. in place of the Carsey-Werner show. In both instances, the Paramount magazine returns to a time period it occupied in November ’91, where it out-performed results for “Life.”
With its solid web O&O and affiliate lineup, “Bet” was the best-positioned new syndie going into the season, clearing 90% of the U.S.