King World Prods. is off to a strong start clearing its fall ’93 talker with motivational speaker Les Brown.
The distrib reportedly has cleared the show, which is being produced in association with the Hearst stations, on WABC-TV, New York, and two Westinghouse Broadcasting-owned stations: NBC affil WBZ-TV, Boston, and CBS affil KDKA-TV, Pittsburgh.
KW also is said to be close to deals for the cash-plus-barter program in a number of other major markets.
In Los Angeles, the betting money is on KCAL-TV, which will lose Multimedia Entertainment’s “Sally Jessy Raphael” next fall.
WABC exex couldn’t be reached for comment at press time, but the station is expected to air the Brown talkshow at 10 a.m. weekdays in place of “Sally Jessy Raphael,” which moves next fall to WNBC-TV under a deal between the syndicator and the NBC O&Os.
KDKA general manager Joe Berwanger has confirmed the Pittsburgh affil will air the “Brown” strip at 4 p.m. weekdays as a lead-in to KW’s “The Oprah Winfrey Show” under a two-year license deal.
“Brown” will replace Multimedia’s “Donahue,” which had been slated to move to the Hearst-owned ABC affil WTAE-TV in fall ’94. The CBS affil opted to let the “Donahue” show go to its competitor a year early in order to secure a talkshow for the time period, according to Berwanger.
KW is selling the show with a presentation tape that includes a series of sample interviews.