ABC moves up Daytime Emmys

Having proven their mettle in two previous June prime time airings, the 20th annual Daytime Emmy Awards telecast is being moved up a month to serve as ABC’s closing-night salvo in the May Nielsen sweeps. The main prime time show will be broadcast on May 26, a Wednesday, while the creative arts ceremony will be held May 22.

The earlier airing will necessitate a shift in several dates relating to the competition, moving up the eligibility period and deadline for entries.

The program eligibility period is now March 6, 1992, to Feb. 5, 1993, with entries now due by Jan. 22. Ballots will be mailed Feb. 26 and must be returned March 19, with nominations to be announced March 31.

Earlier this year, the Daytime Emmys airingon June 23, drew a 15.3 rating, 26 share on NBC, ranking as the highest-rated program of that week.

The year before, in their first prime time outing, the show drew a 13.5/25 on CBS.

Both shows outdrew the corresponding Primetime Emmy broadcast on Fox Broadcasting Co.

ABC airs the Emmys next year under a three-year rotating deal among the Big Three networks.

In addition to the Daytime Emmys the network has already scheduled the first American Television Awards for the May sweeps, which run from April 29 through May 26.

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