William Pfeiffer has been named senior VP Asia at Columbia TriStar Intl. Television.

In the recently created position, Pfeiffer will assume day-to-day responsibility for sales of the division’s entertainment product within Asia, excluding Japan and Korea, where he will act in an advisory capacity to Columbia TriStar Intl. Television management.

Pfeiffer also will investigate and bring to the attention of the division and Sony Pictures Entertainment opportunities for development and expansion within Asia.

He will assist in the establishment and management of such ventures.

Before joining the studio, Pfeiffer was president of Disney Home Video Japan Ltd. and VP/executive managing director, Asia/Far East Home Video.

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