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Lamont mktg. VP at Morgan Creek

Morgan Creek has once again filled its top marketing spot.

Gloria LaMont, who is currently VP/creative director of DAZU Advertising, will join Morgan Creek Nov. 16 as VP of marketing, answering directly to chairman andchief executive James Robinson.

LaMont represents the third person to fill that post in little more than two years. She is preceded by Dick Porter, a specialist in media buying, who was dismissed after a mere six months. His discharge occurred within weeks of the release of “Freejack”–a pic that fizzled at the box office despite a respectable opening (Daily Variety, March 3).

Before Porter, Gordon Armstrong held the top marketing job for about 14 months. The former MCA/Universal Pictures marketing executive, who worked on Morgan Creek’s biggest hit, “Robin Hood: Prince of Thieves,” left two months after his contract had expired (Daily Variety, July 31, 1991).

While Morgan Creek management had declined to comment on Porter’s exit, they cast Armstrong’s departure as “mutual” at the time. In both instances, sources at the company characterized Porter and Armstrong’s jobs as very difficult since much of the marketing direction on films comes from Warner Bros., where Morgan Creek has its indie production arrangement.

In her new role, LaMont, who was out of town yesterday and unavailable for comment, will be responsible for all phases of creative advertising and marketing for the independent’s films.

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