Granada Television has announced a reshuffle of its senior management, following last month’s appointment of new chief executive Charles Allen.

Steve Morrison has been upped to managing director of broadcasting, a new post.

The former director of programs will run company’s ITV broadcasting franchise, and is charged with developing “a growth plan for broadcasting nationally and internationally.”

His deputy, David Liddiment, will take over as program chief. As well as overseeing the company’s productions for the ITV network, he will seek to develop new markets for Granada programs.

Finance director Kate Stross has been given an expanded role as commercial director, with responsibilities covering personnel and business affairs as well as finance.

Following last week’s defection of sales director Malcolm Wall to become deputy chief exec of Meridian Broadcasting, Granada promoted Mick Desmond to sales director.

Allen said, “I want to establish a more focused approach to managing our business, with a smaller cohesive top management team.

“The new ITV regime … will demand different responses and ways of working to meet fresh commercial priorities. Our proposed management structure will enable us to respond quickly and effectively to these external challenges and marshal our internal resources to meet the opportunities available,” he said.

Follow @Variety on Twitter for breaking news, reviews and more