Fox Broadcasting Co. has beefed up its affiliate promotion department, promoting Dan Kendall and Mark Stroman to director-level slots in that area and bringing aboard Laura Lionetti Barton and Jane Saffell as associate directors.
Kendall will serve as director, affiliate promotion, overseeing cooperative promo plans with all Fox affiliates.
He was most recently director in that area, having joined Fox in 1990. Stroman assumes the new post of director, national promotion, responsible for ad-supported, radio and media cross-promotions, having been at Fox since 1988.
Barton comes to the position of associate director, affiliate promotions, after working as an advertising/marketing freelancer in Tampa and before that at Fox’s Tampa affiliate, while Saffell was most recently a national broadcast buyer/planner at ad agency Della Femina McNamee in Los Angeles.
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