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Cohen prez, CEO of ITC Europe arm

This article was corrected on October 30, 1992. A headline in yesterday’s story on Richard Cohen, new prexy-CEOof Intl. Cablecasting Technologies, misidentified the company .

Former Buena Vista Home Video exec VP Richard Cohen has been named to the new post of president and chief executive of International Cablecasting Technology’s new European subsidiary.

Cohen will assume his new post at the music programming service on Nov. 23.

He will be based in London.

Cohen will lead the company’s efforts to introduce its DMX service–which delivers 30 channels of CD-standard digital audio programming in numerous musical formats via cable or satellite– throughout the continent. For Europe, ICT has adapted its musical offering to include German oldies, German Schlager and Dutch middleof-the-road, for example.

Cohen would not say which European countries ITC is targeting initially, but the aim is to introduce it widely from the U.K. to all of Western Europe.

ICT began pitching cable operators in the U.S. on its service a few years ago. So far, about 70,000 customers are receiving the service in 42 states.

ITC still has much work ahead of it in building distribution domestically, but has decided to venture into Europe anyway because it believes there is great potential there. There is no direct competition.

With the European launch, ICT becomes the latest U.S. programming service to venture into Europe. Gaylord Broadcasting and Group W Satellite Communications are trying to export a new version of their Country Music Television programming service across the Atlantic (Daily Variety, Oct. 15).

Likewise, International Family Entertainment plans to launch a programming service in the U.K. and Europe (Daily Variety, Sept. 21).

Cohen left Buena Vista Home Video after 6 1/2 years. He previously worked for United International Pictures, the international distribution arm of Universal, Paramount and MGM-UA, based in London. From 1982 to 1983, Cohen was VP of planning for the pay-TV service Spotlight.

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