Gary Kurfirst, the co-founder of MCA-distributed Radioactive Records, has formed a new independent label devoted to “embryonic” bands.

Kurfirst, whose Radioactive label boasts the Ramones, Londbeat and Live, has formed Wasteland Records to be “even more grassroots than Radioactive.

I can signs bands that are in a more embryonic state, whose development needs to be nurtured at a slower pace.” Wasteland will be independently distributed through Caroline Records, a Virgin Records subsidiary.

In addition to artists, Wasteland will also seek to develop new video directors and record producers. “I can give engineers who are young aspiring producers the chance to direct their first videos,” Kurfirst said.

First act signed to the new label is Dig. No date has been set for the band’s release.

Kurfirst, who founded Radioactive with partner Ian Flukes, has managed the careers of the Talking Heads, Eurythmics, Blondie, Deee-Lite and Big Audio Dynamite, among others.

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