He stumbled with his own athletic shoe line a couple years ago. Now, the man who likes to be addressed as “The King of Pop” is apparently trying to influence how America smells.

Michael Jackson will soon be out with his own fragrance lines–“Legende de Michael Jackson” for men and “Mystique de Michael Jackson” for women–according to a press release issued by Jackson publicist Lee Solters yesterday.

Solters could provide few details of the line, except to say Jackson worked with “perfumer extraordinaire Enrico Gambetta” to concoct the fragrances. The packaging is said to sport a hologram of the pop star’s face.

According to Solters’ handout, Coeptra Jean-Pierre Sand Cosmetiques S.A., Jean Pierre Sand Intl. Ltd. and Jean-Pierre Sand USA — based in Pascagoula, Miss. — are distributing the Jackson fragrance line. But calls to the Pascagoula company during regular business hours went to an answering machine. And no one called back.

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