Beginning today, Daily Variety will be published electronically through the Baseline entertainment information service.The full text of the paper, excluding selected charts and all advertising, will be available on-line Monday through Friday beginning at 6 a.m. (Pacific time), the same time as newsstand delivery of the paper. The Daily Variety archive, which is currently complete to September 1992 and will be extended back to mid-1991, may be accessed by personal computer and searched by any word, byline or date. “Electronic publishing responds to the fast-paced, sophisticated needs of the entertainment community,” said Baseline president Lee Royle. “People on the East Coast can now read Daily Variety at 9 a.m. every morning. For Europeans, this means a lead time of days.” The Daily Variety services are divided into the Latest Edition and the Archive. The Latest Edition begins with an “executive summary,” an exclusive on-line feature that provides a quick encapsulation of the news. Each headlined Daily Variety story is available in its entirety. “Reading the trades on your computer is a new way to look at the news,” Royle said. “It’ll never replace the hard copy, but it does give you an early grasp of the news and, if you need it, the ability to get the details, no matter when, no matter where. And it certainly makes research easier.” Daily Variety is located in the News section of Baseline, which also offers complete production credits for more than 525,000 people; credits for film and TV projects; biographies and related information. Only Baseline members may use the on-line service. Members and non-members alike may make research requests by phone to Baseline’s professional research staff. Baseline can be called at (310) 659-3830 or (800) 858-3669 for the California office, or (212) 254-8235 or (800) CHAPLIN for the New York office.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut