Sturges pix offer monikers for Roth’s new company

One of Joe Roth’s all-time favorite filmmakers is the legendary writer-director, Preston Sturges.

Since Roth never got the chance to work with Sturges, who died in 1959, he did the next best thing. Several years ago, he started his own production company and named it Morgan Creek Prods., after one of Sturges’ hit comedies, 1944’s “The Miracle of Morgan’s Creek.”

So, since Roth needs a moniker for his new company and Morgan Creek is already taken, here are some other possibilities that pay homage to Sturges:

Conquering Hero Prods.: Named after Sturges’ “Hail the Conquering Hero,” this has a nice ring to it. There’s also an element of truth to the name, since Roth is something of a hero in Hollywood. After all, unlike most studio execs who jump ship when things are in terrible shape, Roth is leaving Fox when things are going well.

Sullivan’s Prods.: Named after what many consider to be Sturges’ greatest film, “Sullivan’s Travels.” Not only does Roth think this is Sturges’ best, he considers it the greatest film ever made–period. On the other hand, why should Roth’s company use someone else’s name? Besides, people might get confused and think Ed Sullivan has risen from the dead and is trying to make movies.

Unfaithful Prods.: Named for Sturges’ “Unfaithfully Yours,” this is a longshot. In a town where honesty is hard to come by, who wants to announce to the world that your company is not faithful?

McGinty Prods.: Named after “The Great McGinty,” Sturges’ film about corrupt politicians, the timing seems right considering that we’ve been hearing a lot lately from corrupt politicians.

Diddlebock Prods.: One of Sturges’ least successful comedies, “The Sin of Harold Diddlebock,” provides inspiration for this unlikely moniker. Besides, “Diddlebock” is too long a word to fit on Roth’s vanity license plate.

Palm Beach Prods.: Inspired by another of Sturges’ best, “The Palm Beach Story,” this is the odds-on favorite. It’s a geographic name, like Morgan Creek. Best of all, you can almost visualize the logo emblazoned on the back of a satin jacket.

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