Indie distribs urge exhibs to push art films

Independent film distributors admitted yesterday that exhibitors are committing more screens to art and specialty films. However, they cautioned that unless the theater owners put someone in charge of marketing the titles, the new additions will be disappointing to both sides of the equation.

Speaking during a ShowEast 1992 forum for independent distributors, most on the panel agreed that access to screens has increased for their films, yet in some cases it was on a haphazard basis that ended with poor results for the exhibitor.

According to October Film’s Jeff Lipsky, exhibitors have been “very generous in making screens available in small, out-of-the-way markets.” But without marketing help the films fall flat.

Lipsky cited a Long Island theater owner who comes out into the audience to introduce each film as an example of what needs to be done.

Fine Line’s Ira Deutchman said it was important for theaters to be committed to the genre and not just throw an art film into the mix every once in a while.

“You’ve really got to get out there and let people know the films are there,” added Derval Whelan of MK2 Prods.

To make it work, explained Whelan, a theater owner should be willing to show several art films over a period of time before making a decision on profitability.

More Film

  • Kevin Hart Great Outdoors

    Film News Roundup: Kevin Hart Boards Action-Comedy 'On the Run' at Universal

    Independent film distributors admitted yesterday that exhibitors are committing more screens to art and specialty films. However, they cautioned that unless the theater owners put someone in charge of marketing the titles, the new additions will be disappointing to both sides of the equation. Speaking during a ShowEast 1992 forum for independent distributors, most on […]

  • Star Wars: The Last Jedi

    AMC Adding Late-Night Screenings for 'Star Wars: The Last Jedi'

    Independent film distributors admitted yesterday that exhibitors are committing more screens to art and specialty films. However, they cautioned that unless the theater owners put someone in charge of marketing the titles, the new additions will be disappointing to both sides of the equation. Speaking during a ShowEast 1992 forum for independent distributors, most on […]

  • Donald Trump 'Mentally Unfit' to Be

    Donald Trump Is 'Mentally Unfit' to Be U.S. President, Rob Reiner Says

    Independent film distributors admitted yesterday that exhibitors are committing more screens to art and specialty films. However, they cautioned that unless the theater owners put someone in charge of marketing the titles, the new additions will be disappointing to both sides of the equation. Speaking during a ShowEast 1992 forum for independent distributors, most on […]

  • Tiffany Haddish Girls Trip

    Tiffany Haddish Joins Ike Barinholtz in Satirical Thriller 'The Oath'

    Independent film distributors admitted yesterday that exhibitors are committing more screens to art and specialty films. However, they cautioned that unless the theater owners put someone in charge of marketing the titles, the new additions will be disappointing to both sides of the equation. Speaking during a ShowEast 1992 forum for independent distributors, most on […]

  • Redbox On Demand - Roku

    Redbox Launches Digital Movie and TV Service, Without Disney Titles

    Independent film distributors admitted yesterday that exhibitors are committing more screens to art and specialty films. However, they cautioned that unless the theater owners put someone in charge of marketing the titles, the new additions will be disappointing to both sides of the equation. Speaking during a ShowEast 1992 forum for independent distributors, most on […]

  • Nabil Ayouch Talks Taboos, Arab Youth,

    Nabil Ayouch: ‘No Subject Should be Taboo in the Arab World’

    Independent film distributors admitted yesterday that exhibitors are committing more screens to art and specialty films. However, they cautioned that unless the theater owners put someone in charge of marketing the titles, the new additions will be disappointing to both sides of the equation. Speaking during a ShowEast 1992 forum for independent distributors, most on […]

More From Our Brands

Access exclusive content