Hemdale Home Vid lays off 10

Hemdale Home Video has laid off 10 staffers in marketing, accounting and distribution.

Two new positions were created in regional sales.

The publicly traded independent vid company has had a tough time in the video rental market, following a successful launch last year with the sell-through rerelease of “The Terminator.”

Prexy Eric Parkinson explained the layoffs: “It’s because the numbers indicated there’s no longer a viable market for secondary titles. The success of our current release ‘Cold Heaven’ indicates our time is better spent on bigger titles.”

According to Parkinson, orders for “Cold Heaven,” which Hemdale acquired from MCEG, number 42,000 from the United States and Canada. Order close date was Sept. 23. New strategy, said Parkinson, will be to release one high-profile title every two weeks. Upcoming titles include “Bed and Breakfast,””Beautiful Dreamers,””The Legend of Wolf Mountain” and “Little Nemo: Adventures in Slumberland.”

Following the layoffs and creation of two new positions, there are 26 employees of Hemdale Home Video.

Filed Under:

Want to read more articles like this one? SUBSCRIBE TO VARIETY TODAY.
Post A Comment 0

Leave a Reply

No Comments

Comments are moderated. They may be edited for clarity and reprinting in whole or in part in Variety publications.

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

More Digital News from Variety

Loading