Hemdale Home Video has laid off 10 staffers in marketing, accounting and distribution.
Two new positions were created in regional sales.
The publicly traded independent vid company has had a tough time in the video rental market, following a successful launch last year with the sell-through rerelease of “The Terminator.”
Prexy Eric Parkinson explained the layoffs: “It’s because the numbers indicated there’s no longer a viable market for secondary titles. The success of our current release ‘Cold Heaven’ indicates our time is better spent on bigger titles.”
According to Parkinson, orders for “Cold Heaven,” which Hemdale acquired from MCEG, number 42,000 from the United States and Canada. Order close date was Sept. 23. New strategy, said Parkinson, will be to release one high-profile title every two weeks. Upcoming titles include “Bed and Breakfast,””Beautiful Dreamers,””The Legend of Wolf Mountain” and “Little Nemo: Adventures in Slumberland.”
Following the layoffs and creation of two new positions, there are 26 employees of Hemdale Home Video.