GoodTimes Home Video has inked a deal with Richard Simmons for exclusive retail distribution rights to three sweatcassettes, and an option on a fourth.
Term of the agreement is 10 years, and it is described by GoodTimes as “multimillion-dollar” with Simmons receiving a “huge advance” and a share of royalties.
Deal was struck with Simmons’ Deal-a-Meal Corp. and brokered by the William Morris Agency. Titles covered in the agreement are “Sweatin’ to the Oldies,” volumes 2 and 3, and “Stretchin’ to the Classics.” GoodTimes retains an option for worldwide distribution rights to “Sweatin’ to the Oldies 4.”
Joe Cayre, GoodTimes prexy, estimates “Sweatin’ 2” will sell between 3 million and 5 million units through retail, and “Sweatin’ 3” will sell 2 million to 3 million. Each 60-minute program will be priced at $ 19.99, he said. Street date for “Sweatin’ 2” is Jan. 15.
The titles are expected to have tremendous consumer awareness, as Simmons will promote them in his infomercials for direct sales, throughout 1993.
Earlier Simmons sweatcassettes were distributed to retail by Lorimar Home Video and Warner Home Video.