Beverly Hills-based homevid supplier Academy Entertainment has hired two new sales exex and promoted two others as part of a restructuring–which will include a new telemarketing department –geared to boost rental sales and service its growing sell-through division, per prez Trisha Robinson.

“We’re experiencing a lot of growth in the sell-through market,” a jubilant Robinson told Daily Variety.

David Bixler has been appointed sales VP. Bixler was previously veep of acquisitions at Vidmark. He also spent two years at Virgin Vision and three years with Embassy Home Entertainment (now Nelson Entertainment).

Jules Abramson, who has been with Academy since 1987, was promoted to VP of retail sales and will concentrate on the sell-through arena from a base in New Jersey.

“We did this in order to capitalize on the sell-through market, especially in the mid and Eastern part of the country,” Robinson said. “That created an opening to head our sales division and we are very pleased to have David Bixler.”

Also, Rob Ulrich has ankled from a two-year stint as manager of sales and marketing at Trimark Pictures/Vidmark Entertainment Home Video to be director of sales administration at Academy.

After five years at Academy, Sherri Badgio has been promoted from manager of sales administration to manager of the newly created telemarketing department.

Robinson said expansion was necessary “to handle increased volume and to continue to meet our customer’s needs.”

“This expansion will also allow the company to focus more individualized attention on our recently established labels, Maverick, a line of contemporary, cutting-edge films, and Story Line, a collection of quality family titles.”

Story Line homevid titles include “Kiss Shot” starring Whoopi Goldberg and “Boris and Natasha.” Maverick titles included homevid release of “Paris Is Burning” and “Othello.”

Separately, Academy VP of retail sales Jules Abramson announced the company would hold the sell-through launch of Orson Welles’ “Othello” until the 1994 holidays.

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