What’s thought to be the first tie-in deal with an interactive video boardgame was announced last week, with Sony Music Australia inking a worldwide arrangement with Roadshow Entertainment to distribute a single and musicvideo based on the higly successful “Nightmare” series of games.Sony deal also includes an album planned for next year, but the single and vid will be released in time for Christmas. “Nightmare” has sold more than 100, 000 units since its launch last year and now sells in 19 countries. “Nightmare” dance parties are becoming increasingly popular in Australia.
- Triptyk Studios, New York, New York
- Petrol Advertising, Burbank, California
- Bridgewater Associates, Westport, Connecticut
- Company Confidential, Aspen, Colorado
- Save the Children, Fairfield, Connecticut