Capital Cities/ABC has appointed Jon Peisinger president of newly created Capital Cities/ABC Video Publishing. The Stamford, Conn.-based division will produce, acquire and market special-interest and entertainment programming on videocassette for the North American market.
Peisinger pioneered the market for special-interest video as president of Vestron Video (and chairman of Vestron Intl. Group), where he worked from 1981- 90. He was previously VP of marketing at Time Life Video.
Most recently, Peisinger was president of Sony Music Video Enterprises.
Reporting to Phillip Meek, president of the publishing group and senior VP of Cap Cities/ABC Inc., Peisinger will work with other CapCities/ABC divisions to develop new and archival vidcassette properties. Eventual plans are to acquire programming from outside producers.
Peisinger anticipates inaugural release in the second quarter of 1993, and the subsequent release of three to five titles each month.
Some of ABC’s programming has been licensed to other homevid distributors by various CapCities/ABC divisions. Those divisions will continue to oversee these licensing deals, although Peisinger’s division will take over homevideo exploitation as the properties revert.
ABC’s licensees include CBS/Fox Video for sports and comedy programming, Strand Home Video for children’s programming, MPI Home Video for news programming, Prism Entertainment for telefilms and Vestron Video and Nelson Entertainment for ABC Motion Pictures films.
Though the thrust of CapCities/ABC Video Publishing’s efforts will be in sell-through, Peisinger said the company also will release telefilms to the rental market.
Physical distribution will likely be handled by one of the existing major distributors, said Peisinger, although he stressed he is just beginning to explore those options. Of the majors, Uni Distribution, Columbia TriStar, FoxVideo and WEA each distribute large special-interest libraries; Paramount recently disclosed plans to get more involved in that market as well.
In addition to the retail video markets, CapCities/ABC Video Publishing will develop continuity series for mail order, Peisinger said. The company also has the potential to develop specialized cassettes for the premium market.
To run the division, Peisinger plans to hire senior exex in three areas: programming and acquisitions, sales/marketing/distribution, and finance and operations. He said, “We’ll build from there and try not to get ahead of ourselves.”
Though CapCities/ABC Inc. owns two video trade magazines, Video Business and Video Software, Peisinger said he anticipates no conflict of interest, nor any discounted ad rates as sister divisions of the same corporation.