Bill Grumbles Jr., Paul D. Beckham, Randy L. Booth and William M. Shaw all have been handed new titles and responsiblities at Turner Broadcasting System in what exec v.p. Terry McGuirk describes as “a strategic realignment of management.”

Grumbles, with the company since 1989 as exec v.p. of Turner Cable Network Sales, is now prexy of Turner Program Services Intl., a division that markets programming to overseas markets.

Beckham was named president of Turner Cable Network Sales, a wholly owned subsid responsible for the sales and marketing of CNN, Headline News, TBS superstation and Turner Network Television to cable affils. Beckham, for the last three years TBS senior v.p., finance and administration, also gets corporate v.p. stripes as part of his promotion.

Booth, TBS v.p., finance, takes on additional duties in supervising the company’s accounting, biz affairs and management info services departments. He maintains his current responsibilities, including corporate finance, treasury and legal.

Shaw, v.p., human resources, is now TBS v.p., administration. His expanded duties include all of the company’s real estate operations. He continues to oversee human resources and related activities.

Also, TBS, which relies heavily on sports for TNT and TBS superstation, has formed a special team to target sports. The unit consists of a team of execs who, operating within five cities, will rep all of Turner’s sports programming and activities to advertisers. Heading the force is David Levy, v.p., sports sales, New York. Six other execs are spread out among Los Angeles, New York, Atlanta, Chicago and Detroit.

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